Ultimately it comes down to taste. It comes down to trying to expose yourself to the best things that humans have done – and then try to bring those things in to what you’re doing. Picasso had a saying. He said, ‘good artists copy, great artists steal’ and we had always been shameless about stealing great ideas.
We can sit by and watch competitors steal our patented inventions, or we can do something about it. We’ve decided to do something about it. We think competition is healthy, but competitors should create their own original technology, not steal ours.