I started hearing about DuckDuckGo a few months ago but until today, I never made time to see what it’s about. I followed this explanation of bubbling which details search engines returning biased results, driven by user behavior. The variety of different results connected to political issues for example, is disturbing.
I thought I’d do a search for “free software” as I’ve always been a bit annoyed by the often pathetic results that rank high. The first image below was returned by Google. The first few results assume “free” to mean gratis and immediately you’re directed to mostly proprietary software offerings. The second image is from DuckDuckGo. Click them to enlarge.
I was already sold at that point, but this may have been the nail in my Google Search coffin. It’s still early, but I’ve made DDG the default engine on my browser search and address bars. I’m not sure I’m going back to Google search.